This week the AFL announced a fantastic social media initiative aimed at promoting respect for others in the community. This program is specifically targeted at digital social media outlets such as Facebook, Twitter and Youtube and stresses that disrespectful behavior such as violence, alcohol and drug abuse, violence against women, bullying and cyber-bullying can no [...]

The AFL season is over for yet another year, the AFL Grand Final(s) finally ended and the meat market which is player trade week has closed. Throughout the summer the AFL will drip feed media releases to maintain a constant flow of AFL news within the mainstream media. The fixture is released later this month, [...]

In a recent AAP article in the Herald-sun it was reported that Brisbane Lions players and officials have been banned from using Facebook or Twitter whilst on a promotional tour in China to play an exhibition game as part of the Shanghai World Expo. The report spiked my interest in the wake of other social [...]

From my point of view sport is an integral part of Australian society. This point of view was shared in a report by the Australian Human Rights Commission in 2007 about cultural diversity and racism in sport. In this report they explain how sport forms a “social glue which binds communities and creates a broader, [...]